Premium spirit POSM & bar activation · Recent
Johnnie Walker
Premium spirit brands live and die on point-of-sale presence. Johnnie Walker needed bar-top, back-bar and shelf-talker POSM that reflects the brand's craft and stands up on a busy lit bar.
Scope
- LED light-box bottle silhouette
- Brand POSM units
- Bar-counter activation
Format
Backlit POSM
Variants delivered
Multiple
Use
Bar / back-bar
The Challenge
Bar-top POSM has to look premium from every angle in low ambient light. Variants (Black Label, Blonde) need consistent format with brand-specific accents. Production runs in batches for trade-launch cycles.
Our Approach
LED-traced bottle silhouettes in fabricated metal-framed light boxes. Variant-specific accents (Blonde's lemon motif) integrated into the same module form. Edge-glow acrylic for the brand wordmark.
The Outcome
POSM that performs in dim bar lighting and consistently photographs well for activation comms. Modular form lets variants launch on the same hardware.
Photograph: Johnnie Walker installation. Additional project visuals available on request.
