Selected Work

Case studies, in cinema.

Each project below is delivered end-to-end by our in-house team — engineering, fabrication, install and maintenance.

Hospitality channel letters · Recent

Courtyard by Marriott

Marriott's Courtyard brand has a global standard for exterior identity — including precise letterform geometry, brand colour and night-time legibility. Every property has to look the same from the highway approach.

Retail F&B channel letters · Recent

Starbucks Coffee

Starbucks's brand identity hinges on a specific letterform geometry and an exact green that has to hold at every storefront, day and night.

Modular retail storefront rollout · Ongoing

Lenskart

Lenskart is one of India's fastest-rolling-out retail brands — hundreds of stores in malls and high streets. Each one needs identical brand identity and the install has to slot into mall-handover windows.

Premium spirit POSM & bar activation · Recent

Johnnie Walker

Premium spirit brands live and die on point-of-sale presence. Johnnie Walker needed bar-top, back-bar and shelf-talker POSM that reflects the brand's craft and stands up on a busy lit bar.

Building-scale brand identity · Recent

Studio Pepperfry

Pepperfry's flagship showroom needed building-scale brand identity readable from approach roads and the surrounding area — a beacon for the brand at city scale.