Hospitality channel letters · Recent
Courtyard by Marriott
Marriott's Courtyard brand has a global standard for exterior identity — including precise letterform geometry, brand colour and night-time legibility. Every property has to look the same from the highway approach.
Scope
- Stainless steel channel letters
- Backlit fascia
- Hotel-entrance identity
Tolerance
±1mm
Standards body
Marriott global
Illumination
LED backlit
The Challenge
Brand-book tolerances are tight. Each letter has to be fabricated to identical specification — depth, return, face, gloss, illumination — across multiple installs with different mounting surfaces.
Our Approach
Engineering drawings reviewed against Marriott's global brand book. Channel returns and faces fabricated in-house to ±1mm tolerance. LED arrays chosen for evenness against the cream-on-black brand combination.
The Outcome
Consistent property identity that holds up at every property and reads cleanly from the highway approach. Standardised mounting kits cut install time on subsequent properties.
Photograph: Courtyard by Marriott installation. Additional project visuals available on request.
