Retail F&B channel letters · Recent
Starbucks Coffee
Starbucks's brand identity hinges on a specific letterform geometry and an exact green that has to hold at every storefront, day and night.
Scope
- Channel letters
- Shopfront identity
- Brand-coloured backlit
Stores delivered
Multiple
Colour accuracy
PMS-calibrated
Storefront type
Channel letters
The Challenge
Multiple stores rolling out across cities — each with different mounting conditions, fascia depths and electrical access. Brand demands zero variance in colour, depth and proportion.
Our Approach
Standardised channel-letter sub-assemblies engineered for several mounting configurations. Brand-PMS-calibrated face acrylics. LED panels chosen for even illumination behind the brand-specified colour.
The Outcome
Faster store-opening cadence with each new install. Brand consistency held across every storefront we delivered.
Photograph: Starbucks Coffee installation. Additional project visuals available on request.
