Building-scale brand identity · Recent
Studio Pepperfry
Pepperfry's flagship showroom needed building-scale brand identity readable from approach roads and the surrounding area — a beacon for the brand at city scale.
Scope
- Rooftop illuminated channel letters
- Structural mounting
- High-rise visibility
Mounting
Rooftop
Wind-load rated
Yes
Visibility
City-scale
The Challenge
Rooftop installs face wind loads, structural mounting limits and tight municipal sign permitting. The brand wordmark had to be engineered for both daytime aesthetics and night-time legibility at distance.
Our Approach
Welded steel substructure designed for the rooftop's wind exposure. Channel letters fabricated to maximise illuminated face area while keeping structural weight low. Permit-ready engineering drawings.
The Outcome
City-scale brand visibility delivered to schedule. The installation continues to serve as one of the brand's most-photographed flagships.
Photograph: Studio Pepperfry installation. Additional project visuals available on request.
